Chongqing Jiuxin Liquor Industry Co., Ltd. (brand name: Jiuxing'er Winery)

                                                                                                ——An innovative Baijiu resource operator.

With the core asset of the exclusive rare old liquor reserve, we are committed to integrating traditional blending techniques and modern consumption needs to create a healthy Baijiu brand covering the four major mainstream flavor Baijiu and trendy light drink series.

✦ Unlike traditional distilleries, we do not directly participate in the brewing process. Our core advantage lies in our strong self owned old wine resource library and the ability to integrate the entire industry chain.

✦ We focus on:

    Old wine blending: Based on aged wine, using exquisite techniques to awaken the mellow aroma and active substances endowed by time.

    Customized product development: Meet the personalized needs of different consumer groups and scenarios.

    Baijiu terminal space operation: its pioneering brand "Jiuxing'er Liquor Shop" is leading the innovation of Baijiu consumption experience.

Our mission and philosophy: Return to the dual essence

◆ Essence of craftsmanship:

Adhere to the tradition of "non additive" and reject chemical additives. Only relying on the rich active substances of the old liquor itself to naturally enhance the flavor, it presents the most authentic flavor and health value of Baijiu.

◆ Business essence:

Following the laws of nature, we are committed to bringing healthy and good wine back to mass consumption, and making it an affordable health wine for the people.

◆ Health mission:

Cherish the precious active ingredients contained in 30-80 year old wine (such as health substances to enhance immunity and regulate blood lipids), so as to redefine the health standard of high-quality Baijiu.

✦ New generation integration:

Through the blending technique of "Baijiu light drink cocktails" and innovative Chinese bar space experience, a bridge is built between the traditional liquor culture and the young consumption scene to promote the young and healthy development of Baijiu culture.