Jiuxing'er Winery | Refining the Original Aspiration with Time, Rewriting the Future with Health

——The cultural code and commercial beliefs in an old jar of wine

[Introduction]

When 30 years sink into the wine jar, we see amber persistence;

When 80 years of active substances wake up, we touch the pulse of healthy Baijiu.

Jiuxing'er Distillery - does not produce a drop of new wine, but allows the old essence to be reborn in the contemporary era.

This is a devout practice about the essence of time, health, and business.

⛩️  Cultural cornerstone: Philosophy of dual essence return

◆    Respect for craftsmanship: being a translator of time

We consider every drop of old wine as a 'living cultural heritage':

✅  Zero addition iron rule - rejecting over 300 chemical additives and relying solely on over 200 types of active substances to enhance the aroma of aged wine

✅  Ticking is dialogue - national bartenders use their skills to awaken the old essence and let 30 years whisper in the cup

✅  Redefining Health - Scientific Verification of the Health Preservation Value of Small Molecule Peptides and Pyrazine Substances in Old Wine (with a Blood Lipid Reduction Rate of 23.7% *)

(Data source: 2024 report of Baijiu Research Institute of Jiangnan University)

◆ Sincerity towards business: being a gatekeeper for inclusiveness

The 'Healthy Wine Cabinet for the People' is not a slogan, but a survival rule:

◾  Refusing luxury pricing, the price of 80 year old liquor is only 30% of the same level as famous liquor factories

◾  Wine shop space revolution - break the traditional wine table culture, use the Chinese light drink bar to make young people fall in love with Baijiu

🚀  Cultural Practice: Three Action Plans

Old Wine New Activity Plan

The Bartending Laboratory analyzes over 1000 old wine samples annually, establishes a database of active substances, and upgrades the blending technique from experiential inheritance to scientific and healthy formulas (with a repurchase rate of 62% for the 2023 Young Drink series)

Cultural Breakthrough Action

Immersive experience design of Jiuxing'er Restaurant:

The wine cabinet wall is embedded with an old wine electronic ID card (scan the code to see the story of cellar storage in the 1960s)

Bar counter setting up a "light drink experimental station" (where consumers participate in creating exclusive cocktails)

Monthly 'Intangible Cultural Heritage Bartender Night' (Watching Fingertip Art of Seven Generations)

Ecological Win Win Convention

Establish the Alliance of Old Wine Protectors:

✅  Premium purchase of folk aged liquor to save the disappearing vintage wine

✅  Signed a 30-year organic order with farmers in the production area to safeguard the brewing source

🌱  Cultural Temperature: Employees are the cultural spark

”We are not workers, but the continuation of the life of old wine“

Bartender Zhang Mo, 7 years of manual blending of 3862 batches, 0 violation records added

Lin Wei, a liquor store experience officer, created a popular "24 solar terms light drinking menu"

Warehouse administrator Chen Bo has been guarding 8000 barrels of aged wine for 23 years, with a humidity error of ± 0.3%

▶  Employee creed:

With wine stains on their hands and consumers in their hearts, they use the foolish skill of "doing one thing well for a lifetime" to resist the commercial tide of quick success and instant benefits.

✨  Cultural Future: The Mission of Brewing New in Chen

As the world pursues new trends, we delve into the depths of time to find answers;

When the industry becomes obsessed with packaging, we tear off labels and return to the true essence of the wine.

The existence of Nine Stars is to prove:

Business can grow healthily,

Tradition can be inherited young,

In a jar of old wine, there is the future gene of Chinese Baijiu.

【Cultural Declaration】

We respect time, so we refuse to rush;

We value health, so we refuse to add;

We firmly believe in inclusivity, so we reject extravagance.

Nine Star People - Brewing a New Chapter of the Era with Aged Wine Soul.

Produced by the Corporate Culture Center of Jiuxing'er Winery

    Join us: reply to the official account of "Jiuxing'er Distillery" [Culture+Position] to obtain recruitment channels

    Visiting the old wine cellar: appointment hotline Mr. Dan 18983061575

    Address: 4th Floor, No. 209 Yulong Road, Wanzhou District, Chongqing

    Fragrance of Time, Healthy New Brewing | National Intellectual Property Certification Brand | Founder of Active Substance Research in Old Liquor