1. Monopoly advantage of scarce resources

Old wine reserve guarantee: supply for 30 years in the first year, starting from 3000L of old wine (scarce resources in the market, premium space ≥ 200%)

Patent for blending technology: awarded the "Active Old Wine Healthy Blending Process" (to enhance the added value of product health)

2. Competitiveness of Light Drink Products

Exclusive preparation system: awarded Baijiu base liquor light drink formula library (including 12 classics+6 seasonal restrictions)

Optimization of gross profit structure: the comprehensive gross profit of light drink products reaches 75% (45% -50% of traditional Baijiu)

3. Zero trial and error output for the entire store

Verified single store model: Chongqing flagship store has an average monthly customer flow of over 2000, with a repurchase rate of 62% for light drinks

Quick payback period: Mature store investment payback period of 8-12 months (with financial model attached)

4. Reduce costs and increase efficiency throughout the entire chain

Supply chain advantage: The cost of centralized procurement of base liquor is 15% lower than the market, and there is no packaging design cost

Zero R&D investment: Headquarters bears the cost of new product development/formula upgrade

5. Ecological operation support

Old liquor financial support: Franchisees can mortgage old liquor quotas to obtain working capital

National Brand Linkage: Quarterly Theme Marketing (such as "80 Year Old Liquor Light Drinking Festival"), Global Traffic Sharing